Public | Equity Mapping allows you to map environmental data from the EPA's EJSCREEN directly onto your PublicInput outreach. This helps to:
Immediately identify underrepresented and Environmental Justice groups
Make informed decisions on public outreach strategy
Understand who you missed and fill in the gaps
Check out our video on Public | Equity Mapping at the link below:
Don't have this feature yet?
Request Public | Equity Mapping for your organization here.
In this article, we will take a look at an example of how you can use Public | Equity Mapping to see whether the participants in a particular project come from particular community segments - for example, low-income communities whose participants have limited English proficiency.
To get started, first open the participant map for your project. In the example below, the blue pins show the location of participants in your project.
To filter data about the participants in your survey, you can use map layers. Click on the Add Layers icon at the top-right of the page.
In the next dialog, click on the Public | Equity Mapping (EJSCREEN Layers) tab.
On this tab is a list of what layers are available to analyze the demographics about participants in your survey.
For example, perhaps you'd like to see if any participants come from communities in the 95th percentile for limited English proficiency. To do this, tick the associated checkbox and then click Apply.
Your original map will be displayed with a new layer for the layer option you have chosen. In this example, the yellow areas show communities where a specific segment of participants in your survey are located. In this case, the segment is participants who are in the 95th percentile for limited English proficiency.
You can apply multiple layers, or filters, to your map. For example, perhaps you would like to know in which communities participants who fell into the 95th percentile for limited English proficiency also fall into the 95th percentile for low income.
To do this, tick the associated checkbox and then click Apply.
On your map, you will see, in green, which communities fall into the 95th percentile for low income.
Analyzing these filter results can provide powerful insights into your market demographics.
Contact us to get map layers working in your campaigns, in order to help you to fine tune your engagement strategy and evolve your target market apace with your product or service.
Related articles:
Add a map of participants to a report
Creating a segment by project participants
Mapping custom demographic questions to census data