To add an image to a question, click the "Add an image" button beneath the question wording. 

To add an image to a response option, save the response options, then click the gear to the right of the response option, and then click "Add Image." 

Click the blue Save New Options button.

Your images will be displayed next to the response options in the live survey (not on the admin survey page,) as you can see below. 

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