On the Dynamic Report, Horizontal Bar is the default data graph that is generated. With the Horizontal Bar,' you'll see three options: Ranking, Percentages, and Raw number.
Ranking = the average ranking of that option
(For example, if one person ranked an option as their 1st choice, and another person ranked that same option as their 3rd choice, the option's ranking would be 2.)
Most clients are mainly focused on the ranking metric.
Percentages = the percent of people who ranked that option at all.
(For example, if 77% of respondents ranked an option somewhere on their list, conversely, that means 23% of respondents did not rank it at all)
Raw number = the raw number of people who ranked the option at all.
Now, let us look at rankings and percentages in more detail, using a real-world example.
Select Multiple Options and Rank Multiple Options are the best top 2 question type that will provide the best data:
Pull up a Dynamic Report and scroll down to a question from which you wish to view the rankings, percentages and raw numbers.
Below is an example: “Select TWO destinations you would love to visit.”
Hover your mouse over the question and a number of options will be displayed above the question. Click Options.
In the Options popup, you can select a new Display Format/visualization from the drop-down list.
This will convert the data and display it in a new chart format, that of a Horizontal Bar, Pie Chart, or Vertical Bar; showing rankings, percentages and raw numbers.
Select Multiple Options and Rank Multiple Options question types, provide the best data centric display/visualization. We recommend using either the Horizontal (Default), Pie, and Vertical chart formats when wanting to analyze Raw Numbers, Percentages and Ranks.
This one is Rank Multiple Options
This one is Select Multiple Options
Rankings are shown in the gray rectangles on the right. For instance, if one person ranked that option as their first choice, and another person ranked that option as their third choice, the average ranking would be two.
Percentages are shown in the colored rectangles on the left. This is the percentage of people who ranked this option at all. For instance, if 79 percent of respondents ranked an option on their list, it conversely means that 21 percent of respondents did not rank that option at all.
You can see the raw numbers on the right. This is the number of people who ranked a particular option at all.
We hope these figures will give you more insight into the reports you generate.
Best Practice Advice & Tips
In general, if you're trying to narrow down several options to a few, using a Select Multiple Options question can help you identify the top two or three options. Ranking questions typically work better when you're trying to pick the most preferred option. Because ranking measures both the number of votes for each option and the priority level of each option, the math is more complex, and it's sometimes more challenging to clearly identify priorities. If you’d like to compare survey responses using the Insight Builder tool, keep in mind that Select Multiple Options data is more straightforward than Ranking data.
Our Ranking vs. Select Multiple Options questions blog has some great visuals and best practices on these question types.