First, go to the Results & Data tab from your project's home page.

Next, click the Insight Builder button.

It will take you to the Data Insights page. Here, you can choose what type of insight you'd like to build.

There are three types of insights:
 ∙ Comparison Builder
 ∙ Interactive Cross-Tab Builder
 ∙ Map Insights 

Comparison Builder

Comparison builder allows you to compare answers to 2 questions and display the data collected via Side-by-Side Pie chart, Cross-Tab Bar graph, or Cross-Tab Pie chart. 

Choose 2 questions to compare via the drop down menus for Question 1 andQuestion 2. 

Select the type of chart/graph you'd like to use, and comparison builder will the generate the graphs.

Side-by-Side Pie:

The Flip Questions button near the top right will flip the order of the questions.

Cross-tab Bar

Cross-tab Pie

If you are not happy with how the data is presented, just try another graph. Simply click the Back to Options button in the top right of the insight.

To the right of each insight, you will see a gear icon. Click it and a drop down menu will appear. This is where you can:
Add to Report - Add the insight to an existing report
Save as Image - Save the image to your computer
Get Embed Code - Embed the image into your website or presentation

Interactive Cross-Tab Builder

This insight will be interactive within your report. Stakeholders reading the report can click on each segment to view statistics about each answer and see how they correlate to another question. 

To create this type of insight, first, select 2 different questions to compare.

Statistics about each set of answer segments will be auto-filled by default in the box, however, you can customize the text shown to fit your needs. The text to be displayed will be visible in the Insight Preview below. 

As with the Comparison Builder, the gear icon to the right of the insight gives you options to: Add to Report, Save as Image or Get Embed Code.

Note: The gear will temporarily dissapear if you have modified the text. You must click the blue "Save Changes" button, and the gear will re-appear. 

You can also do all of this from Reporting on the left hand panel. Check out our article on Using Cross-Tab Builder to learn how!

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