The Social tab allows you to pull in comments from social media ads or posts shared on the following social media platforms:

  • facebook

  • Instagram

  • twitter

  • NextDoor

Integrating social posts allows you to aggregate all comments in one place – in PublicInput! This will make it easier to analyze comments without having multiple spreadsheets of data to manage, and you can add additional Project-level admins to help you moderate incoming comments from social media posts as well as the project on the Comments tab.

If you have yet to create a social media post or ad campaign, you'll need to do that first.

Have this post you'd like to associate with the project open for reference. Next, we'll walk through linking that post to the project.


Open the project you'd like to link the social post to, and click the Social tab:

Then, scroll down to Manually include a public post as a comment:

  1. Select the Post Source from the drop down menu:

    We'll be using facebook for this example.

  2. Copy the Post URL:

    Note this facebook screenshot shows the platform in dark mode - your facebook background may be in the default light mode.

    Be sure to copy the entire URL:

    TIP: Use hotkeys! Click inside the browser window and press Ctrl + A [select all] on your keyboard to select the link, even if it extends past the window. Press Ctrl + C [copy] to copy the link.
    (The hotkeys for Mac are command + A [select all] and command + C [copy].)

  3. Depending on which social platform you choose, type or paste in the following:

    • facebook – the facebook page or user name that the post was shared to

    • Instagram or twitterhandle (@username) attributed to the post

    • NextDoor – the NextDoor user name

    In the example above, it would be Wake County Government (facebook page)

    Note: It is best practice to create posts on public organization or agency pages, rather than personal accounts.

  4. a) Copy the Post text:

    If the facebook post is truncated, be sure to click "See more" on the post before copying:

    You can also leave out "see less" when highlighting the text to copy.

    b) Paste the text into the Post text box:

  5. If you do not wish to Analyze the post text as a comment, uncheck this option. Otherwise, this default option (checked) will create a comment with the post's text in the Comments tab, as well as any comments made on the post.


Finally, click the green +Capture Post button:

The post will appear on the Social tab under Associated Social Posts:

You should be able to see any comments made on the post in the Comments tab, although this may not be instantaneous (it may take a few minutes to populate.) You do not have to wait until there are comments on the post – you can opt to associate the social post with the project before any comments are made.

The comments collected via the social post will be noted with the corresponding social icon, letting you know where the comment came from:

In this example, we are see that the post text was pulled from facebook. Any comments pulled in from this post would also display a facebook icon.

You can now analyze the post text – if Analyze the post text as a comment is selected – and any comments associated with the post alongside all other comments made in the project via:

This allows you to make use of our tagging and word cloud features, and collects all comments related to the project in one place within the project.


Related articles

Synchronizing comments with a facebook ad
How to create a facebook campaign

How to turn emails into comments

How comment moderation works

How to build a tag cloud


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