Method 1: Inferred User Location Data

By default participants in any online engagement activity have an internet IP Address that their device provides when they request a web page.

Using publicly available GeoIP data, the system will automatically infer their approximate location using this IP address data.

GeoIP is good for getting a general idea of where participants are coming from, or for doing analysis by area for initiatives with at least 50 participants.

More information about GeoIP can be found here: https://en.wikipedia.org/wiki/Geolocation_software

Method 2: User Location Question Type

The system has a specially designed location question that allows the user to provide as specific a location point as they are comfortable with.

It's mobile friendly, and we call it the "AirBnB" format because it allows users to drag a circle over their general location if they'd prefer not to provide an address.

When creating a new question, just select Location Question and choose if you're collecting a home, work, or other location.

This information will populate your participants map and export as lat/long plus zip code in your raw results download for the project. If the participant provided an address in the search bar, that text will also be provided.

Method 3: Zip Code Entry

This is lightweight, and useful if you need a general location, rather than neighborhood or address-level specificity.

See more about zip code collection here.

Method 4: Participant Contact Form

This approach is ideal if you need specific information, like addresses. In the question type selector, choose Collect Contact Info.

Be sure to only check 'Required' on information you absolutely need. This increases barriers to completion, so if you only need zip code, it's best not to require the other fields.

Participants see a simple form, rather than the location question format when using contact format.

Reporting location data visually

One of the fastest ways to understand participant geography is in the Participants tab via the map:

Exporting location data

For granular responses to location questions, such as address, use the data output tools in Results and Data tab:

The raw response and comment outputs are accessible as spreadsheets complete with each participant's response, their calculated Lat & Long coordinates, address if provided, and zip code. These data formats are ideal for exporting to other analysis tools like Esri and Google Earth.

Understanding the source of participant location data

If you're looking to understand the source of location data, scroll down to the participants list and click Download Participant List:

The participants data output includes the original source of the participant location data, such as GeoIP, or user-provided along with our most specific location data:

As always, feel free to reach out with any questions at [email protected]!

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